Why I bought a blatant branded domain name

Over the weekend, while looking at a Dropping.pro list of domain names for auction that day, I saw a domain name that I found remarkable. It is the unique name of a popular beer in the .com extension. The domain name had been registered for many years before it expired and ceased to exist. I’m pretty sure the name of the beer is a hallmark of the brewery.

I ordered the domain name out of stock and won. I am now the owner of this branded domain name.

You are probably wondering why I bought the domain name and what am I going to do with the domain name. I will share a story and explain.

Several years ago before my brother got married, he organized a bachelor party near the brewery that makes this well-known beer. I planned the bachelor party and wanted to make the brewery part of the weekend somehow. Unfortunately, I learned that the brewery does not offer tours. I contacted the owner to see if I could organize something small for my brother and his friends. Nope. Later I asked if I could invite him as a special guest to a dinner at the best restaurant in the area. Nope. Finally, I asked him if I could put him up for an hour in the house I had rented so that he could talk about his beer in exchange for a donation to an association of his choice. Another swing and a dud.

After my last request he mentioned that if we stopped by the brewery shortly after closing for the day he would give my brother and friends a short private tour. My brother and some of his friends really love beer and he treated us like long time family friends. He answered a bunch of questions about his brewery and beers, and he chatted with the guys who were very knowledgeable about beer. It was neat to see these guys talking about beer in a place that was one of the best destinations for beer lovers.

This brings us to the present day. I saw the domain name and knew I was going to do what I could to secure it. I wasn’t sure if the brewery and its owner would want the domain name but figured I would do my best to get it back and give it to him for free. He went out of his way that day to treat us like family friends, and I wanted to do the same for him.

After securing the domain name, I contacted him via email to let him know that this domain name had been abandoned and got it for him – no strings attached. I told him that I could send him the transfer code when I can and that I will forward the domain name to his website in the meantime. I also told him that if he wasn’t interested in having it, that wouldn’t be a big deal either and I would drop him on the exhale. I wouldn’t want to give him an unnecessary “gift” that costs him $ 20 / year to renew.

He answered me the next day and was very grateful. He did not follow the domain name and would like to have it. He offered me beer as a thank you, which I found super nice. I declined his offer because I bought the domain name as a token of appreciation for the way he treated us a few years ago, and I felt like accepting his offer would void what I said about the fact that there was no condition.

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