Which Top-Level Domains Are Really Popular, Part Two – Domain Name Wire

Which domains are used the most?

Which new TLDs make the kids’ club cool, and which don’t?

Last week, I wrote about DataProvider.com’s analysis of new top-level domains and popular ones.

As I mentioned in this article, there are many ways to measure the popularity of new TLDs and none of them are perfect. But I think we can all agree that looking at raw registration numbers is very misleading.

DataProvider.com has a “Traffic Index” score for domain names. This is a proprietary metric that, according to its website, “uses anonymized login data provided by global carriers” to estimate web traffic to domains.

Of the top 20 registered TLDs, DataProvider.com calculated that .dev has the highest percentage of domains receiving moderate to high traffic. But .dev is not the biggest namespace. As I pointed out in the article, .club, with the second highest percentages, has a higher raw number of trafficked sites.

What if you took the raw number of signups and multiplied it by the percentage receiving moderate or high traffic?

Here’s what that ranking looks like:

  1. xyz (from afar)
  2. on line
  3. store
  4. to place
  5. shop
  6. club
  7. Direct
  8. High
  9. application
  10. it’s you
  11. technology
  12. developer
  13. space
  14. fun
  15. VIP
  16. life
  17. website
  18. icu
  19. tokyo
  20. buzz

If you only look at high traffic sites, the top four are in the same order, but the ranking changes after that.

As I said before, I have no confidence in the calculations I’ve seen on website usage in new TLDs. I think they overestimate the actual websites built on these domains. Still, I think it’s important to look at various calculations to think about data in different ways.

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