Top 11 Tips to Help You Pick the Best Domain Name

A domain name is the most essential part of a website. As your domain name represents your brand identity, you need to think and think hard enough to choose the right one.

Believe it or not, a domain name can make or break a business. Therefore, you should go for a brand name that is easy to remember, pronounce and type.

Here we are going to take a look at eleven tips to help you choose the best domain name.

1. Avoid confusion with research

It is ideal to use the same name in your domain and social networks to establish your business as a brand. This is why it is important to conduct thorough research before choosing a domain name.

Related: The Best Free Apps to Manage Your Social Accounts

Check if the name is registered by someone else and if it is available on social media. Always stay away from brand names to avoid legal issues. If the name already exists, find another name to create original profiles on social platforms.

2. Carefully choose an appropriate extension

Extensions are essential parts of a website address. These are the suffixes you use at the end of the address, such as .com, .gov, or .org. While .com is the best extension, it might not be the most suitable for your business purpose.

You can opt for any Top Level Domain (TLD) such as .net, .org, .info, .me, .co, .edu, and .biz. New generic TLDs are available as extensions like .app, .photography, .today, .xyz, and .guru.


3. Choose something easy to pronounce and spell

Illustration of domain names that are easy to spell and pronounce

One thing is common to all of the world’s most popular websites – all of them are easy to spell. If you have a domain name that is difficult to spell, the public may have trouble remembering it. But with a domain name that has simple spelling, you can have a lasting impression on their memory.

Also choose a domain name that is easy to pronounce. If people can pronounce the name easily, it will be more likely to spread through word of mouth.

4. Be brief but unique

A great way to keep a domain name memorable is to keep it short. Try to keep the length of the domain name within 15 characters. It will be difficult for users to remember domain names for longer than this.

Also, people can end up making typos when entering long domain names and going to another website. For this reason, also try to keep your domain name unique.

5. Avoid numbers and hyphens

A domain name should be fluid and catchy. Unfortunately, numbers and hyphens get in the way.

Domain names containing these elements will confuse your audience and trick them into entering the wrong website address. Therefore, you should stick to letters when it comes to domain names.

Including numbers may seem reasonable in email addresses, but don’t end up choosing a domain name that contains a number. Also, avoid using hyphens, as people might think of a hyphenated address as a spam domain.

6. Do not use double letters

If you use double letters in your domain name, you will actually lose traffic due to typos. The doubled letters are not only difficult to read, but they are also difficult to type correctly. Therefore, you should try to avoid using the same letter back to back in your domain name to make it easily typable.

Besides mistaking it for a similar domain that might be owned by a competitor, people will need to spend more time remembering the correct spelling.

Of course, there are a few exceptions to this advice. If you already have an established brand name with a double letter, you should follow the same spelling in your field.

7. Check domain history

Check domain history using the Wayback Machine

This is especially crucial if you have chosen a domain name that already exists. Sometimes your favorite domain name is already in use and you are all happy to know that it is for sale. Before you rejoice, check out the history of the domain.

Even a seemingly harmless domain name can have a controversial history. Wayback Machine is the most used domain history checker that can take you back in time and show what a website looked like on a particular date.

Before purchasing an existing domain name, go through the domain history for each available month to find if anything fishy was going on there.

8. Target your business and locality

Not all businesses have to be globally focused. You can also achieve growth by targeting a particular location or country. You can do this by obtaining a domain name that contains a localized web address extension.

For example, to get better search engine rankings in France, you might want to get a .fr extension in your domain name. A geographic domain extension will also help you gain reliability from local users.

9. Focus on branding

See the domain name as a branding opportunity for your business. With the right kind of domain name, you can increase brand awareness. So always go for branded domain names over generic names.

Related: Personal Branding Tips To Stand Out The Right Way

Since a generic name is usually keyword driven, it becomes difficult to distinguish your brand from others with that domain. On the contrary, a brandable domain name stands out in the crowd.

You can use existing words and use them creatively to get a unique name, or you can create a new word or phrase.

10. Always think long term

Never look at your business from a short-term perspective. While it’s wise to choose a domain name that reflects your industry, don’t be too specific so as to leave no room for growth.

If you use a flexible domain name from the start, you don’t need to switch to a new domain, even when you change companies. When choosing a smart domain name, you need to keep enough room to grow or grow your business.

11. Buy multiple domains if possible

Once you’ve found the perfect domain name for your business website, you can also purchase the domain name with all the TLDs available. This action will prevent a tricky competitor from having a website that contains your domain name but a different extension.

After purchasing, redirect them to your primary domain. If possible, you should consider buying common spelling mistakes for your domain name.

Choose the domain name wisely

The biggest problem with obtaining a domain name is that the perfect name for your website may not be available. In this case, you may need to change the name while retaining its commercial value.

Follow the tips mentioned here while choosing a name for your domain. It is always a good idea to have alternative domain names ready before domain registration.

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