The decrease in domain names and the decrease in the visibility of websites are changing the Internet landscape.
Finding a suitable URL that ends in “.com”, “.net” or “.org” is not an easy task. Additionally, it takes a long time to establish a new website as an authority for a product or service.
But all is not lost for website developers and IT companies. By using a domain name search strategy and choosing high quality website hosting, professionals can see almost instantaneous high traffic results even on newly created websites.
Get creative with a generic top-level domain
TLDs, or Top Level Domains, were once necessary to gain public attention. But, the ability to snag a “.com” voucher has diminished. The short and punchy “.coms” have all been acquired. If you want a really lively one, you’ll have to pay a lot of money to buy it from the owner.
Many new businesses cannot afford the URL they want, so they are forced to choose a mundane URL, which has led many companies to adopt Generic Top Level Domains (gTLDs).
A gTLD allows parties to be truly creative with their domains. For example, you can create something clever, such as: “go.vegas” or “dirt.cheap”. These creative and nifty URLs allow you to create a memorable domain outside of the typical “.com” range, which can help you increase traffic to your website and build a memorable brand. However, choosing gTLDs has many advantages, including:
Better search engine ranking
If you are a baker, you can choose the “.cookies” gTLD. “Fresh.cookies” could improve your website ranking for the popular search term: fresh cookies. This allows you to position your website directly in front of people who are looking for exactly what you are producing.
Improved brand image and visibility
In the article “Branding with New gTLDs: The Next Marketing Frontier”, author Annalisa Roger notes that “new gTLDs are powerful and inexpensive marketing tools…” She goes on to state that they “provide relevance to the declarant in the market sector. , and are desirable for a new generation of Internet users. GTLDs also allow businesses to better align their brand with their website. For example, fresh.cookies can bring an influx of new cookie orders to the bakery, allowing the baker to create a brand focused on producing delicious and fresh cookies and opposed to the variety of products they previously offered.
Improve website visibility with innovative web hosting
If your hosting company doesn’t regularly update with new features, ditch that host! You don’t just pay for the space; you pay for uptime, reliability and a host of other services.
Your hosting service should provide cutting edge strategies for new websites, as well as a quick start site builder. These elements will help you build your site faster and provide you with a visible foundation. The last thing you need is to waste time and money building a website that no one can find.
Here are some examples of what a modern hosting service should offer businesses:
- Unlimited disk space
- SSL certificate
- Site builder
- SEO extensions and services
Your web hosting service should improve your visibility from the start and the services offered should evolve and update with the changing internet landscape.
The growth of cloud computing
Cloud computing is the on-demand provision of IT resources and services, typically associated with a pay-as-you-go model. With cloud computing, you can access a wide range of computing resources, whenever you need them, with just the click of a button.
So it’s no surprise that the rise of cloud computing has been something of a revolution in the web hosting landscape. Businesses have moved from hardware to dedicated premises and increasingly rely on different types of online systems to conduct their day-to-day operations. Most often, these operations are powered by a web host.
The increased dependence has driven web hosting providers to move from a simple, highly available solution to one that is focused on availability, while still being secure and without compromising performance.
Never be too comfortable …
It’s important not to let your website design and content stagnate. Create an interactive, feature-focused website that delivers relevant content and information.
It is important to keep changing with an ever changing environment. Do what the web demands, like embed photos, videos, and other content.
Having a good domain name is only part of the battle when it comes to owning a website. You might have the perfect domain that encompasses your business in a nutshell, but without up-to-date and relevant content your website won’t be successful. Don’t fall into the trap of thinking that a website design will stand the test of time as it could cause you to lose important sales and partnerships.
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