explains the importance of upgrading a domain name when rebranding

New York, NY-, a well-known marketplace for premium domain names and starter sites, shares information on the importance of having a domain name upgrade strategy when businesses are looking to rebrand.

“Why do companies rebrand is a question we get asked by many visitors to the site. And being in the industry, that’s an easy question to answer. Rebranding allows a business to adapt, thrive and grow as a new brand amid the global health crisis, as many businesses continue to pivot to new digital ways consumers do their purchases,” said Michael Santiago, founder of

Businesses that are rebranding should plan to upgrade their domain name as soon as possible, as it can open up new opportunities for them as they try to grow their business. Those who rebrand their best domain name are seen as more credible, which leads to more trust from their target market and ultimately leads to increased sales and revenue. For example, when (a productivity platform) rebranded to, it saw a 45% increase in web traffic and conversions, according to lists some domain name tips to help businesses currently considering rebranding by upgrading their domain name:

Exact match domain: Businesses using the exact match domain or the best domain for their brand can provide greater brand clarity and can result in higher conversion rates.

Domain extension variants: If budget and availability don’t allow for an exact match, then talk about .net alternatives versus dashes or numbers with a .com. Use .net, .org or any other domain extension instead of dashes or number domains. If companies don’t end up with the exact matching domain, they should choose the best domain extensions that lend more credibility. And nowadays, this could also include newer extensions such as .io, .ai and, more recently, .xyz.

Protect your new brand: Another tip that helps protect a new domain upgrade when rebranding is to record your new domain’s common spellings and variants, phonetic equivalents, singular and plural variants, and hyphenated version. union of your domain. Applying these policies can ensure that you protect your brand and business by redirecting users to your new primary domain. offers free consultations for those looking to rename and upgrade their domain name or those looking to start a new business and research their best domain name options.

To learn more about how you can start your online business by getting premium domains and starter sites, contact the team at or visit

About is a digital marketplace for premium domains and starter sites. They specialize in assisting their clients in acquiring the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5 million. They aim to be the best website to buy a business online.

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