Australia: Launch of the new .au domain name extension
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The Australian registry recently announced that it will launch its .au domain name on March 24, 2022. This extension will allow registrants to get shorter and more precise second-level domain names, for example, mycompany.au, by opposition to the third level longer previously available. domain name extensions (like mycompany.com.au or mycompany.net.au).
The pandemic has taught people that anything can be purchased online, and from any destination as well. Online sales have most certainly increased over the past 18 months or so, and customers have appreciated the convenience and security of shopping online. It is important to secure domain name registration as part of a strong branding strategy to prevent third parties from obtaining domain name registration, which could confuse consumers and result in a costly transfer of a domain name to its rightful owner. .
In order to obtain a .au domain name, the applicant will need to have a local presence in Australia. Applicants who have already obtained an Australian domain name, for example, a
<.com.au> Where <.net.au> domain name, will have the opportunity to claim priority of their domain names registered during the first six months of the launch of .au. This is known as the priority allocation period and means that the direct .au domain name will be reserved and not available to the public for the first six months of launch to allow the current owner to secure the registration.
If customers have a local presence in Australia, we recommend that you consider registering the .au domain name extension. It is important to ensure that existing domain names are renewed in order to benefit from the Priority Allocation Period. Additionally, we recommend that customers protect their marks of interest in Australia to prevent third parties from registering .au domain names that incorporate their marks. Customers can count on their trademark protection in the event of a domain name dispute.
The content of this article is intended to provide a general guide on the subject. Specialist advice should be sought regarding your particular situation.
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