ICANN rejects $1.1 billion sale of .ORG domain manager, Widen launches PIM app and more

In this week’s CX News, ICANN Board’s decision to deny consent for change of control, Contentful partners with BVA and other news.

The Internet Corporation for Assigned Names and Numbers (ICANN) Board of Directors has rejected the proposed change of control and entity of the Internet Society (ISOC) to Ethos Capital, a victory for those who want the not-for-profit public entity retains management and operation of the .ORG domain.

ICANN’s board rejected the agreed $1.1 billion acquisition that originally took place on November 13 last year. The Public Interest Registry (PIR) has announced that ISOC, its parent organization, has reached an agreement to be acquired by Ethos Capital. PIR would be converted in the agreement from a Pennsylvania not-for-profit corporation to a Pennsylvania for-profit limited liability corporation.

PIR, which has 35 employees, operates the .ORG generic top-level domain (gTLD) as a not-for-profit organization and manages its 10.5 million registered domains. ICANN’s role is “to ensure the stable and secure operation of the Internet’s unique identification systems” and to take into account “the global public interest”, he wrote in the press release of the April 30 breaking the news.

ICANN had to approve or deny consent to any proposed control change. PIR serves the public interest as “trusted stewards of the .ORG domain,” operating the .ORG domain where millions of groups and individuals have established and developed their online identities, according to its website. “ICANN’s decision today sets a dangerous precedent with broad implications for the industry,” Ethos Capital officials said in a statement April 30. do not affect the security, stability and reliability of the registry. Today’s action opens the door for ICANN to unilaterally reject future transfer requests based on agenda-driven pressure from outside parties.

ICANN Board officials said they faced a “unique and complex situation, impacting one of the largest registries with over 10.5 million registered domain names.” He concluded that the public interest is best served by his decision because the acquisition “would create unacceptable uncertainty about the future of the third-largest gTLD registry.”

Specifically, concerns included:

  • Ethos was bound to serve the interests of its stakeholders and has no meaningful plan to protect or serve the .ORG community.
  • ICANN was asked to agree to enter into a contract with an entirely different form of entity; instead of maintaining its contract with the nonprofit mission that has responsibly managed the .ORG registry for nearly 20 years.
  • PIR would end up with a $360 million debt instrument that would require it to repay that debt and provide returns to its shareholders, which raises an additional question about how .ORG registrants will be protected or benefit. of this conversion.

The acquisition drew a wide range of opposition, including that of four Democratic U.S. senators, one of whom was former presidential candidate Elizabeth Warren, D-Massachusetts. Hundreds of open internet activists applauded the move.

In other customer experience software news…

Content partners with BVA

Contentful, a headless content management provider, has partnered with BVA, a Shopify Plus agency. BVA will leverage Contentful’s new application framework to help BVA customers deliver omnichannel digital experiences. BVA uses Contentful on its own website.

Contentful officials said its global partner network is designed to give customers access to resource agencies like BVA to help drive their digital initiatives. BVA is a commercial agency that helps develop direct-to-consumer (DTC) brands. Shopify Plus is an e-commerce platform.

Widen Introduces New Product Information Management Features

Widen has launched Entries, a new Widen Collective application for managing product content. Entries help organize product information, marketing copy, and digital assets in a single interface.

With Inputs, users can:

  • Import product data.
  • Import product data from an ERP and PLM system into Entries to provide role-based access.
  • Add copy, related digital assets, and pricing information.
  • Organize what customers will read, see, and hear about products in one view.
  • Automate workflows to launch products.
  • Use automation with custom triggers and variables to inform users during the product content lifecycle.
  • Provide product content from a single source.
  • Syndicate product data to e-commerce, print publishers, websites, and other channels.

Talkdesk Announces CX Cloud

Talkdesk, a cloud contact center provider, announced a customer experience solution, Talkdesk CX Cloud. It offers integration capabilities with over 60 business tools, including Salesforce integration.

Talkdesk executives tout new product’s omnichannel support through customer engagement apps, integrated workforce engagement tools, including integrated agent desktop, mobile agent, workforce management management, quality management, call recording and data analysis. It also offers enterprise collaboration solutions that extend customer support beyond the contact center.

Talkdesk CX Cloud offers businesses over 60 out-of-the-box integrations with CRM and other business applications from Salesforce, Zendesk, ServiceNow, Slack and Microsoft.

ActiveCampaign launches recipes

ActiveCampaign, which provides Customer Experience Automation (CXA) software, announced the launch of ActiveCampaign Marketplace. The new marketplace builds on its Automation Recipes program, which has been leveraged to create more than 300,000 customer experiences since its inception in 2016. Recipes are strategic recommendations for how businesses can interact with their customers, according to ActiveCampaign officials.

Features of the new market include:

  • A library of over 250 recipes created by ActiveCampaign, ActiveCampaign customers, and the ActiveCampaign Partner Network.
  • Filters by experience level, industry, features, and business needs.
  • Importing and customizing recipes.
  • Ability for people to share recipes or get suggestions from the ActiveCampaign community.

Salesforce expands low-code app development

Salesforce has expanded its low-code app development capabilities with two new features for Lightning App Builder, Dynamic Forms and Dynamic Actions. Lighting helps users build custom apps on Salesforce.

These features allow organizations to build apps faster, according to Salesforce officials. Users can now transform static data entry forms into dynamic page experiences with new features. Dynamic Forms and Actions extend the capabilities of the Salesforce Platform by combining with other platform services, including Einstein, Mobile, and Collaboration, as well as Flow to automate processes for users.

PowerInbox acquires Jeeng

PowerInbox, an email engagement and monetization partner for publishers, announced its acquisition of Jeeng, an artificial intelligence-powered personalized notification platform. The move is designed to allow publishers to own their audience and drive traffic to their own online properties. To lead the new integrated program, PowerInbox has hired Jonathan Stefansky as General Manager of Jeeng, a subscriber messaging platform for sending personalized and curated content to subscribers across multiple channels.

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